FINALLY--A Website Catering to America's Voting Youth

CHOOSE OR LOSE
Choose or Lose is a web campaign being run by MTV to encourage young people to vote and vote smart.

I found the website after it was advertised during a commerical break on MTV. I browsed through the site looking for candidates, issues and other interesting features that would attract the youthful audience. I was completely blown away by my findings.

REASONS FOR RECOGNITION
1. The site is so easy to navigate, I found everything I was looking for within moments. This is crucial for the target demographic of 18-24 because of short attention spans and the "I need information NOW" attitude.

2. I found hundreds of blogs, forums and group discussions detailing every topic you could possibly imagine related to the election. This is also an important element for a group of people who have grown skeptical of the government and want to hear the opinions of their fellow Americans.

3. There were so many features that would hook an 18-24 year old group: dozens of video and audio files, forums to actually commicate with candidates, opinion coloumns, a search engine on popular political issues, and even rewards for being politically active.


MTV ROCKS
Not too bad for a network that's been criticized for trashing youthful minds.

Now at least MTV can say they're not just enforcing teenaged celebrity lusts, or encouraging deranged people to have a reality show detailing their ridiculous lives. They're doing something for posterity--for America's well-being. And for that, they have my vote.